In a stunning display of solidarity and determination, a group of Google contractors who work on the company’s search engine and AI chatbot Bard have secured a landslide victory in their bid to form a union. The resounding vote in favor of union representation marks a pivotal moment in the tech industry, where workers have faced increasing challenges in organizing and advocating for their rights.

The group of contractors, comprising writers, graphic designers, and coordinators, initiated their unionization efforts in June, citing their concerns over inadequate training and exposure to “obscene and graphic” content during their work on AI training. Their decision to form a union was met with a swift and retaliatory response from Google, which laid off more than half of the team.

Undeterred by this intimidation tactic, the workers joined forces with the Alphabet Workers Union-CWA, a minority union representing Google employees, and filed a petition with the National Labor Relations Board (NLRB) seeking recognition of Google as a “joint employer” alongside Accenture, their actual employer.

In a momentous ruling this week, the NLRB sided with the workers, declaring Google and Accenture to be joint employers, effectively holding the tech giant responsible for the contractors’ working conditions and treatment. This groundbreaking decision has far-reaching implications, paving the way for increased scrutiny of labor practices in the tech industry.

“This is a historic victory for workers’ rights in the tech industry,” declared Jen Hill, a designer on Google’s support staff and a member of the AWU-CWA. “It demonstrates that even at a company as powerful as Google, workers can unite and achieve meaningful change.”

Despite Google’s appeal of the NLRB’s ruling, the union is optimistic about the future, eager to begin negotiations with the company. “We are committed to collaborating with our union partners to ensure that all Google workers have a fair and equitable voice in the workplace,” affirmed Hill.

The unionization of Google contractors represents a watershed moment in the tech industry’s evolving labor landscape. It serves as a beacon of hope for workers who have long sought better protections and a stronger voice in their workplaces. This landmark victory is a testament to the power of collective action and the unwavering determination of individuals who refuse to be silenced.